Halifax Piggy Banking

Overview

Designed UX prototypes and wireframes for a digital banking concept aimed at younger customers, exploring how banking interactions could be made approachable, intuitive and engaging for a youth audience.

Context

An early-stage digital banking concept exploring how savings and banking interactions could be reimagined for a younger customer audience.

Challenge

Designing banking interactions that feel approachable and engaging to a youth audience, without sacrificing clarity or trust.

UX/UI Approach

Wireframes and prototypes focused on simplifying savings interactions and information hierarchy, using a mobile-first approach suited to a younger, mobile-native audience.

My Contribution

• Designed UX prototypes and wireframes for the digital banking concept.
• Explored information hierarchy and interaction design for youth-focused banking journeys.
• Approached the concept with mobile-first thinking throughout.

What I Learned

Prototyping for a distinct audience segment sharpened my approach to information hierarchy and interaction design, and reinforced the value of exploring concepts before committing to production engineering.